Podcast your band and music – really simple audio subscription

For the third article in my week of podcasts (here’s the first on podcasting in business and the second on effective podcasting techniques) I thought I’d examine the utterly obvious yet totally overlooked manner in which podcasting is going to change things… music subscription.

It’s almost too simple, consider this (very round the corner) scenario:

I’m a coldplay fan, I want to get the latest coldplay tracks straightaway, I’m more than happy to pay for this & so I subscribe to their ‘latest’ service. Now, with my wireless mp3 device within a couple of minutes of their latest release I…

  • Posted on: June 22nd, 2005
  • 3 Comments
  • Category: Archives

What makes an effective business podcast?

Continuing what is quickly becoming a ‘week of podcasting’ this post deals with when and how you should podcast effectively in business. It’s kind of a continuation of the professional ways in which you can use podcasts in your business but is more of a theoretical slant at the differences between podcasts and blog posts and how you can podcast well… or very very badly.

  • Posted on: June 21st, 2005
  • 5 Comments
  • Category: Archives

Using podcasts to boost your business – tips and strategies

In the podcast-boom of late there have been some excellent examples of how and how not to use podcasts. In a broadcasting context, there are definitely models that work and models that don’t, but more significantly to those of us not involved in radio or music there are also a range of possibilities for using podcasts in business contexts to assist with communication, engage employees and customers and allow for better conversations within and without of your company.

This is the first in a week of podcast related postings, you might be interested in other posts on effective business podcasts…

  • Posted on: June 20th, 2005
  • 3 Comments
  • Category: Archives

The old media model and the new blog one – advertising, ‘own logo’ and the future of the net economy

Reading the comments on this problogger post today the blindingly obvious occurred to me, namely that the blog-with-ads model is no different, really, to the current media models we have in place.

Essentially writers / broadcasters publish their work, try to get as big as readership as possible, and get advertising revenue through that. OK, ad revenue may be click through, there may well be narrowcasting involved and it’s on a different scale but essentially that’s it.

And fair play to them too! I think really if you’re going to start criticising blogs running ads, trying to get more readers…

  • Posted on: June 16th, 2005
  • 2 Comments
  • Category: Archives

Optimising your comments – Avatars / Gravatars

Following on from yesterdays post on optimising your comments using email today I’d like to examine the benefits or otherwise of adding avatars / gravatars to your comments (and posting work) and ask the question of whether they should be introduced here at blogsavvy?

Avatars are nothing new. In fact I recently had the pleasure of hanging out with an absolute pioneer in the use of Avatars in blogging, Sebastian Fiedler (click on the link to his site to see what I mean!). He’s been using avatars for commentary on other bloggers posts, categorisation and more since 2002 and is…

  • Posted on: June 15th, 2005
  • 10 Comments
  • Category: Archives