In a brief break from our week of podcasting there are a couple of really interesting things that caught my eye this morning in the organisational blogging stakes.

Firstly this internetnews article puts forward an argument that I’ve been backing for quite some time. Namely that blogging for marketing purposes is ‘OK’ but blogging for organisational communication is ‘EXCELLENT!’.

Add this to the news that Lilia is going to Redmond to research Microsoft blogs (yes, I’m jealous ) and there seems to be a gradual shift away from the concept of ‘blogs as cheap advertising tools’ towards something far more…

For the third article in my week of podcasts (here’s the first on podcasting in business and the second on effective podcasting techniques) I thought I’d examine the utterly obvious yet totally overlooked manner in which podcasting is going to change things… music subscription.

It’s almost too simple, consider this (very round the corner) scenario:

I’m a coldplay fan, I want to get the latest coldplay tracks straightaway, I’m more than happy to pay for this & so I subscribe to their ‘latest’ service. Now, with my wireless mp3 device within a couple of minutes of their latest release I…

Continuing what is quickly becoming a ‘week of podcasting’ this post deals with when and how you should podcast effectively in business. It’s kind of a continuation of the professional ways in which you can use podcasts in your business but is more of a theoretical slant at the differences between podcasts and blog posts and how you can podcast well… or very very badly.

In the podcast-boom of late there have been some excellent examples of how and how not to use podcasts. In a broadcasting context, there are definitely models that work and models that don’t, but more significantly to those of us not involved in radio or music there are also a range of possibilities for using podcasts in business contexts to assist with communication, engage employees and customers and allow for better conversations within and without of your company.

This is the first in a week of podcast related postings, you might be interested in other posts on effective business podcasts…

Reading the comments on this problogger post today the blindingly obvious occurred to me, namely that the blog-with-ads model is no different, really, to the current media models we have in place.

Essentially writers / broadcasters publish their work, try to get as big as readership as possible, and get advertising revenue through that. OK, ad revenue may be click through, there may well be narrowcasting involved and it’s on a different scale but essentially that’s it.

And fair play to them too! I think really if you’re going to start criticising blogs running ads, trying to get more readers…