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This article by Stephen Downes, ‘How to be heard‘, is well worth a read for anyone considering how they can successfully launch a personal blog.

“Writing a blog can be a lonely business. How many blogs have been started to languish with no readers day after day, week after week? Others, seemingly inexplicably, attract thousands of readers, hundreds of links.

What’s the difference between them? After all, when you look at these popular blogs, you see nothing that you couldn’t write yourself, would write yourself (if only you had some readers). Is it really just a matter of being part

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