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Blogging or Blogging?

Are you just Blogging or are you Blogging?

It’s funny, blogging as it comes to mind create opportunities and gives you the ability to create something of value. Darren Rouse over at ProBlogger has a post today that I wanted to take the time and mention because it is something that makes all the difference when it comes to blogging.

The thought of just cranking out an article is great when you have something to say, but if that is what you tried to do everyday, it is no wonder why so many give up, trying to crank out a blog post every day would eat you alive. So Darren shares some great things to think about as you “Craft” a post, rather than just “punch” one out.

Here is the list to consider:

  1. Choosing a Topic – take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.
  2. Your Post’s Title – perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
  3. The Opening Line – first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
  4. Your ‘point/s’ – a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read – but if the post doesn’t ‘matter’ to them it’ll never get traction.
  5. Call to Action – driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
  6. Adding Depth – before publishing your post – ask yourself how you could add depth to it and make it even more useful and memorable to readers?
  7. Quality Control and Polishing – small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.
  8. Timing of Publishing Your Post – timing can be everything – strategic timing of posts can ensure the right people see it at the right time.
  9. Promotion – having hit publish – don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.
  10. Conversation – often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.

Become a Craftsman

I have taken this to heart long ago, as it is easier to “Craft” a post, instead of trying to figure it out in 15 min. Too many times we as information providers want to create something, and in order to do so, we need to provide Value, or so enough you will have a little audience to provide you useless information to. So, That being said, you need to think of your self as a Craftsman, instead of just simply a blogger, while the idea of blogging is unique and has it’s place, such as this post, that was done after readying Darren’s post.

The majority of posts need to be Crafted and developed over a period of time, while it doesn’t make sense to take a month to write every post, and while some posts come directly from inspiration, and can be done quickly and give value, most are going to take time.

Develop a Blog not just a bunch of posts

Part of developing your blog should be the idea that it is more than just a blog it is a Blog, and has inherent value in it’s name, the site, the content, you as a contributor, etc, etc. You should keep in mind that if you ever hope to make any money from your blog you will have to create demand. Just as Problogger has done, can you think of a stronger Blogging brand? Other than BlogSavvy of course! You can’t ProBlogger has developed his entire business model into one large revenue stream. Think of the whole picture give you the sense that Blogging is more than just making posts.

  1. LucasNo Gravatar said on August 24th, 2008 at 2:20 am

    Well, I can say that I’m not “just” publishing posts for the heck of it. I’m “crafting” them to make sure people can benefit from them. :)

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