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Choosing a Domain Name

When it comes to choosing a domain name there are 100’s of different things to think about.  Getting the right domain for you depends on your situation.  For instance if it is a business you will most likely want a domain name with your business in it.

For those that are looking to develop some kind of service that does snot have a set name then often times you should find a domain that is brand able and easy to remember.

If you are an affiliate marketer like me then I have far more advice to offer.  First I stay away from any domain with a number unless that number is part of your keyword you are targeting.  I never purchase any domains with a dash in it.  While you can get away with just having one I still would not go this route.  The only extensions I consider are .com, .org, and .net.  All others can work but from a marketing point of view other extensions are not as trusted or known to visitors.

Once you know the niche you are entering I like to build a list of keywords that I will be targeting,  Use the free https://adwords.google.com/select/KeywordToolExternal Tool.  Build up a list of names and be sure to check to broad search volume.  Identify a set of keywords that have a common keyword phrase.  A keyword pharse is normally 2 – 3 keywords.  For instance I just did a search on the following terms, data transfer, file transfer, transfer files.  These are some great keyword phrases for me to promote Laplink software.  So now I will use one of my favorite domain tools at http://www.domainsbot.com/. This is a 100% free to use tool and great to find domains that are not registered.  I plugged in the above keyword phrases one at a time and found out that transferfiles.org is not taken.  Now I can drill down on the transfer files keyword phrase and see if there are longer tail keyword phrases I can target.  I just did this and there are 100’s of great phrases I can target that have the keyword transfer files in it.  The domain is a keeper.

You will notice this is not hard at all and 100% free to do.  I always use a domain name that has the main target keyword in it.  This will give me a foot up over other domains and help me to rank higher a whole lot easier.

Post your questions and comments.  If you use any other free tools or paid tools post them.  If you have questions ask them.

  • Posted on: February 1st, 2009
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  • Category: Featured, Money

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