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Drive By Commenting

Nice Shot?

Really Nice Shot, If you were trying to NOT hit the target then you are the best I’ve ever seen.  If you were trying to hit the target then. YOU SUCK!.  The problem is if I asked Blogger’s what their Target is most won’t be able to come up with anything specific other than: “lot’s of traffic”.  But what exactly does that mean.


There are 3 types of blog traffic Direct, Referral and Search Engine Traffic.

  • Direct Traffic

Direct traffic is from someone, anyone typing in your web address into their browser and coming directly to your site, this also counts for those who have your site stored in the Bookmarks part of their browser.  This traffic is specific to you, these are you everyday readers, they come to your site “often” to check out what’s new and to catchup on what has been happening.

  • Referral Traffic

Referral Traffic, comes from many sources, but the most common is any link on another site to your site.  There are multiple ways of getting referral traffic and that will be discussed in length in a follow up post, but for now, know that it could come from a comment you left that intrigued a reader, they liked it they clicked on your name in the comments, if you remembered to add the URL to your name so they could jump directly to your site.  They could have come from a link, such as a blogger mentioned you, and but a link to your site within a post, simply put, Referral Traffic comes from other bloggers or websites.

  • Search Engine Traffic

This ones a little more difficult to explain, let’s use an example:  you go to Google and type in “Blog consultant” you then choose a site based upon the information given, most of the time the user is going to select out of the top 4-6 links, depending upon relevance.  Then the user comes to your site, they are looking for the specific search term they entered into the search engine.  If they find it right away they check it out, if they don’t they “bounce”.

What kind of traffic are you aiming for?

That is the problem,most bloggers are simply aiming for one type of traffic, referral, and while this is a good source for the short term if you don’t convert them into regular readers all of the work and effort has been wasted.

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